N= NEW YOUNGER
Z= Desiger Fei Zhang

N：When start do the design? What changes have had on the design style?

Z：2001, graduated from university, I started into product design. At that time, I had just started to do business design, there’s no any experience, it’s accumulated since then. My design style is almost no change, because i have been like a simple design.

N： Why choose wood as a design theme?

Z：Wood is alive before act as a material, and in every piece of wood we can feel the traces of years. Well logs have superb touch feeling and beautiful wood. When I learned about FSC, I know this is a way to cycle, I am more firm to design products using FSC wood.

N：The lamps, candlesticks, or wood toys you designed are all have a great practicality, if you are focusing on the practical value of the work?

Z：I studied industrial design, I always think the product's functionality is a very important factor in the product design.

N：What specific plans?

Z：The next step is to redesign a variety of wood products, then I will try bonding bamboo and ceramic to design products. We plan to gradually establish our own small factory, improving equipment, and so can control every aspect of production.

N：Now how is the team composition is for belaDESIGN? How do you collaborate?

Z：Currently, our team is small. I act as a product designer and captain, other team members are responsible for the technical aspects, but now has a new division of labor, partly responsible for the supervision of production processes, there are some responsible for the network marketing and sales.

N：How about say something to the young people learing design?

Z：Although I am also very young, I still want to said: We do design from the heart, "believe that the design full of great value, design give us the future. " If it were easy, our road of design does not become exciting.

N：You are also a university lecturer, how about the time you give lessons to students? Probably what kind of course?

Z：Now in school probably about two courses per semester, almost all industrial design courses I have touched. In recent years I is about the design ideas, attitudes and methods, rarely on the purely technical aspects of the curriculum. I see a lot of students have been graduating, but the design point
of view is not correct, I am very distressed. I hope that students phantom first in the concept is correct, will it be possible to go further.